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Hiring Strategy· 9 min read· July 2026

The modern lawyer
isn't just legal.

What separates the lawyers firms fight to keep from the ones they quietly let go is almost never legal knowledge anymore.

Ask a general counsel what makes them pick one firm over another and the answer has quietly stopped being "the best lawyers." In the most recent GC surveys, the proportion citing business-savvy as a driver of firm selection rose to 37%, up from 31% the year before. That's not a marginal shift in preference. It's a signal that clients increasingly assume technical competence and are selecting on something else entirely: whether the lawyer in front of them understands the business they're actually trying to run.

For a profession that has spent centuries training people to be excellent at law, that's a genuinely uncomfortable place to end up, and it's reshaping what "a good lawyer" means faster than most firms' training programmes have caught up with.

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